ABOUT

The pace of the network accelerates the image and reduces time. Visibility takes the place of experience. LUMBRE appears as an opening to light: a serene threshold to return to a silent encounter with a single work. We do not promise infinity, but presence: moments conceived so that the work shines from within itself.

We are neither direct current nor accumulated volume. We reject haste and noise. We choose clarity as a form of care.

RELATIONSHIP WITH CURATORS AND COLLABORATORS

Curating, here, is a writing of light: to choose is to give space; to order is to open. Coherence before quantity.

ON SELLING

If a sale occurs, it occurs after the gaze. Without haste. Without pressure. The decision belongs to the encounter and to no one else.

not just a new way of selling art, but a new way of relating to it in the digital environment.

TRANSPARENCY, PRICES AND ETHICS

Transparency is a fundamental principle of the project. The prices of the works are clear and accessible, without games or opacity, but without making the price a central element.

There are no tactics of artificial scarcity, manufactured urgency or transactional pressure.

Artists are informed and accompanied throughout all phases of the project, and collectors receive clear information without feeling pressured to act.